Music for Advertising

UPWARD Studios has composed and recorded music for advertising campaigns for many major global brands. ‘It’s Got It All’, a song written for Country Racing’s advertisement of the same name was nominated for the APRA Screen Music Awards, Best Music for and Advertisement category 2016. Music has a powerful emotional impact - harnessed correctly, this power can dramatically increase the impact of your advertisement. The emotional connection that is forged by the music to your product or service makes your advertisement more memorable, and its appeal stronger.

Country Racing Victoria 2021/ 2022 TVC’s & Radio / wearebalance agency


Continuing this APRA award nominated campaign. New versions for both TV & Radio can now be heard on major TV & Radio stations.
Check out the full song and behind the scenes video also.
This was recorded when touring & full time musicians hadn’t been able to work for so long. Was so heart warming to have all these amazing musicians in the studio & together.

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Bunnings / The brand agency


National campaigns for 2020 & 2021 Bunnings Christmas TVC’s, also a brand new National jingle - Bunnings Trade TVC’s & Radio

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AQWA Shark TVC / Lateral Aspect AGDA Award Finalist

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RSM Australia / Lateral Aspect – “Best Ads” awarded

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Badger’s Bluff


Badger’s Bluff Fresh Cut American Whiskey combined over 140 years of distilling history with a contemporary edge. When it came to advertising their product, they teamed up with Sydney based advertising agency The Royal, who worked with Loud Crowd music to provide the TV commercial jingles. Badger’s Bluff had briefed The Royal agency to give the brand an edgy and young vibe. Experts in the field of music for advertising and TV jingles, the team at Loud Crowd Music composed original music that perfectly reflects both the brief and the brand.

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